Automattic for Agencies tiers reward and support agencies based on their engagement with Automattic products. As you use our products, you generate Influenced Automattic Revenue (IAR). As you generate more IAR, you progress through tiers and unlock additional benefits. Our tiering system is designed to be inclusive, recognizing contributions regardless of which Automattic products you specialize in. In this guide, you will learn about each tier, its requirements, and the benefits you unlock as you progress.
When you reach a new tier, you keep that tier through the end of the following calendar year. At the start of each year, your tier is re-evaluated based on the revenue you generated in the previous year.
For example, if you reach Pro Partner at any point in 2026, you remain at Pro Partner through December 31, 2027, even if you do not generate additional revenue during that time. At the end of 2027, your tier may adjust up or down based on your 2027 results.
To keep your tier, you must continue to meet all eligibility requirements. Any grace period related to these requirements is provided at Automattic’s sole discretion.
Influenced Automattic Revenue (IAR) is the total revenue generated through Automattic products over one year through your agency’s direct influence. This includes confirmed client purchases and bulk agency purchases made within the Automattic for Agencies portal or tracked via the Automattic for Agencies plugin.
IAR is calculated as follows:
- Product purchases and referrals: Each dollar spent counts as one dollar of IAR.
- WooPayments referrals: $1 of IAR is recognized for every $100 in Total Payments Volume (TPV).
Eligibility: Free to join with no minimum revenue requirements.
Requirements: Refer or purchase at least one Automattic product or bulk package each year to remain active.
Benefits:
- A4A portal for streamlined client billing, program support, and product management
- Reseller, revenue share, and referral earning opportunities
- Access to Automattic sales teams for co-selling support
- Program support and centralized product support
- Access to Automattic community platforms
- Product training and marketing materials
Eligibility: Generate at least $1,200 in annual IAR across Automattic products, including WooPayments, WooCommerce, WordPress VIP hosting, WordPress.com, and Pressable.
Requirements:
- Maintain outstanding client feedback.
Benefits:
Everything in Account Activated, plus:
- Inclusion in agency directories (upon successful application – see our guide to applying for agency directories for more information)
- Access to partner badges
- Early access to new Automattic products and features
Eligibility: Generate at least $5,000 in annual IAR.
Requirements:
- Maintain outstanding client feedback.
Benefits:
Everything in Agency Partner, plus:
- Development leads distributed by Partner Managers
- Priority support
- Assigned Partner Manager
- Access to program advisory board for strategic insights
- Co-marketing opportunities
Eligibility: Generate at least $100,000 in annual IAR. Entry is by invitation only.
Requirements:
- Earn a listing in at least one Automattic agency directory (Pressable, WooCommerce, Jetpack, WordPress.com, or WordPress VIP).
- Maintain outstanding client feedback.
Benefits:
Everything in Pro Partner, plus:
- Annual credit for WooCommerce and Jetpack extensions
- Higher earnings on VIP referrals
Eligibility: Generate at least $250,000 in annual IAR. Entry is by invitation only.
Requirements:
- Earn a listing in at least one Automattic agency directory (Pressable, WooCommerce, Jetpack, WordPress.com, or WordPress VIP).
- Maintain outstanding client feedback.
- Maintain three or more live enterprise-scale projects in the WordPress ecosystem, or three shared anchor customers.
- Certify at least 30% of developers with the Advanced Professional WordPress Developer certification by March 31, 2027. See Developer certification below.
Benefits:
Everything in VIP Pro Partner, plus:
- Free three-month Parse.ly trial
- Marketing Development Funds (upon successful application)
Certification is becoming part of how we list and match agencies. We track the Advanced Professional WordPress Developer certification.
- New agency directory listings need at least 25% of your developers certified.
- Existing listings need to reach 25% by March 31, 2027, counted by exam date.
- Premier Partners need to certify at least 30% of developers by March 31, 2027.
- From January 1, 2027, certification shows on directory profiles and factors into directory ranking and lead matching.
- Percentages are rounded up. For example, 9 developers at 25% means 3 certified.
Your listing stays visible and is marked as working toward certification, but it won’t receive matched leads until you reach 25%. Leads resume once you get there. If you’re still short on June 1, 2027, the listing is hidden. Premier Partners under 30% on March 31 will have their tier reviewed.
If a certified developer leaves and you drop below 25%, you have 90 days to get back to 25%.
Employees and contractors who write or maintain code for your clients’ WordPress sites. Owners who write or maintain client code 20 or more hours a month count too.
Contractors count when they average 20 or more hours a month on your client work over the last three months. Contractors under that aren’t counted in your developer total or your certified total. You don’t need to send proof of contractor hours, but keep your invoices or timesheets for the last three months in case your partner manager asks.
Any valid certification counts, including exams taken without your agency code. Send your partner manager the developer’s name and badge link so we can credit it. If you don’t have a partner manager, send them to our support team.
Every agency has its own discount code. We’ve doubled every tier’s usual discount for exams bought by March 31, 2027. From April 1, 2027, your code goes back to the usual discount. Prices are based on the $250 exam fee.
| Tier | Discount through March 31, 2027 | You pay | Usual discount from April 1, 2027 |
|---|---|---|---|
| Account Activated | 10% | $225 | 5% |
| Agency Partner | 20% | $200 | 10% |
| Pro Partner | 30% | $175 | 15% |
| VIP Pro Partner | 40% | $150 | 20% |
| Premier Partner | 50% | $125 | 25% |
Each developer enters your code at checkout when they book the exam. The code applies to each developer’s first attempt only. Retakes are full price ($250).
Your partner manager can share your code. If you don’t have one, contact our support team.
| Tier | IAR threshold | New benefits at this tier |
|---|---|---|
| Account Activated | None | A4A portal, earning opportunities, product training |
| Agency Partner | $1,200 | + Directory listing, partner badges, early access |
| Pro Partner | $5,000 | + Partner Manager, development leads, co-marketing |
| VIP Pro Partner | $100,000 | + WooCommerce/Jetpack credits, higher VIP earnings |
| Premier Partner | $250,000 | + Parse.ly trial, Marketing Development Funds |
If you have questions about agency tiers or benefits, our dedicated support team is here to help. Get in touch for more detailed information or guidance on progressing through the tiers.
