Sign up for Automattic for Agencies

Last reviewed on April 13, 2026

In this Guide

Automattic for Agencies requires a WordPress.com account to sign in and manage your sites. For sites hosted outside of WordPress.com, a connection between the sites and your WordPress.com account allows them to be managed from the Sites Dashboard.

In this guide, you will learn how to sign up for Automattic for Agencies.

To create a new agency account, follow these steps:

  1. Go to agencies.automattic.com/signup.
  2. Complete the registration form, including a URL for your agency site.

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The first account used to register an agency is automatically designated as the agency owner. To join an existing agency account created by someone on your team, they will need to invite you to join their agency.

  1. After completing the form you will be taken to a login screen to connect a WordPress.com account to Automattic for Agencies

If you are logged in to your account, you will be prompted to continue by connecting that account to Automattic for Agencies. This authentication creates a connection between your agency and your WordPress.com account.

If you wish to use this account with Automattic for Agencies, continue with the authentication.

If you do not wish to continue with that account, choose the option to connect a different account.

If you are logged out of WordPress.com in your browser, you will see options to log in with your existing account or create a new one.

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If you already use Pressable prior to joining Automattic for Agencies, you should use the same email address for your WordPress.com account that is in use at Pressable.

Program features such as wholesale pricing, referral opportunities, and site management tools are available upon sign-up. Additional opportunities unlock through use of Automattic’s services.

In most cases, program access is immediate. However, additional review steps apply in certain cases, including registrations using free email addresses (such as @gmail.com or @yahoo.com) rather than an email at your agency site’s domain. During our verification process, you cannot make a purchase or add a payment method, but you can use site management tools.

As part of the sign-up process, the URL provided for your agency site is verified.

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Social media profiles are not accepted in place of an agency site URL.

If your application requires manual review, expect a response within 2 working days. A banner on the Automattic for Agencies portal reflects the current status of your account. If your account is not initially approved, contact the support team to provide additional information.

Review criteria include the age and history of your account, a review of your agency site and associated profiles, and other relevant information provided during sign-up.

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