Influenced Automattic Revenue (IAR) measures your agency’s total revenue generated through Automattic products over a 12-month period. As your IAR grows, you unlock higher partner tiers with expanded benefits.
In this guide, you will learn what IAR is, how it’s calculated, and how to grow your IAR.
Annual Influenced Automattic Revenue (IAR) refers to the total revenue generated through the sale of Automattic products over a 12-month period through the direct influence of your agency. This includes all confirmed client and bulk agency purchases made within Automattic for Agencies.
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Only purchases within Automattic for Agencies or Pressable Premium plans registered through our portal count toward IAR. Prior purchases at individual business units do not count toward IAR.
IAR is calculated differently depending on the product type:
- WooPayments referrals: $1 of IAR is recognized for every $100 referred in Total Payments Volume (TPV). For example, $100,000 in WooPayments TPV = $1,000 IAR.
- Other products purchased or referred: Each dollar spent on products by your agency or client—including bulk plugin purchases, hosting, and extensions—is counted as $1 of IAR.
Spending directly within Automattic for Agencies via bulk purchases or through the customer referral cart is automatically tracked.
You can increase your IAR through several activities within Automattic for Agencies:
- Purchase hosting plans. Buy WordPress.com or Pressable hosting through the A4A portal.
- Refer clients using the referral cart. Send product referrals to clients and earn IAR when they purchase.
- Purchase plugins in bulk. Buy Jetpack, WooCommerce extensions, and other plugins at agency pricing.
- Refer WooPayments. Onboard clients to WooPayments and earn IAR based on their transaction volume.
- Migrate sites. Move client sites to Automattic hosting to generate hosting revenue.
You can view your current IAR and tier progress in the Automattic for Agencies dashboard. The dashboard displays:
- Your current partner tier
- Total Influenced Revenue
- Progress toward the next tier
- Available benefits at your current tier
IAR is calculated on a rolling 12-month basis. To maintain your current tier or advance to a higher tier, continue generating IAR throughout the year.
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If you’re close to reaching the next tier, consider consolidating client purchases, migrating additional sites, or referring WooPayments to eligible clients.
For details on tier requirements and benefits, see Agency tiering and benefits.
Automattic for Agencies - Knowledge Base 