Automattic for Agencies plugin overview

Last reviewed on April 3, 2026

In this Guide

The Automattic for Agencies plugin is a lightweight plugin that connects your client sites to the Sites Dashboard, regardless of where they are hosted.

The Automattic for Agencies plugin establishes your agency’s relationship with each connected client site. Once installed, it provides the following:

  • Centralized site management: Monitor and manage all connected sites from the Sites Dashboard, including uptime monitoring, security status, and plugin updates.
  • Agency tier progression: Connected sites contribute to your agency tier status, which determines your access to benefits like co-marketing opportunities and lead referrals.
  • Client relationship protection: Connecting a site registers your agency’s relationship with that client. This data helps ensure that Automattic outbound sales teams do not approach your clients directly.
  • WooCommerce site audits: As you progress through agency tiers, you can request a complimentary ecommerce site audit from Automattic’s WooCommerce experts. These audits provide actionable insights you can use to optimize client sites or pitch additional services.
  • GDPR compliance: The plugin is built with GDPR compliance in mind. Achieving full compliance also depends on your agency’s use and management of the plugin.

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