WooPayments is tightly integrated into the WooCommerce dashboard, offers multiple payment options, multi-currency support, in-person payments, and more. For more information on WooPayments, or for assistance with helping clients switch to WooPayments, you can contact our support team.
Agencies receive a revenue share on Total Payments Volume (TPV) generated through WooPayments by client sites connected to their A4A account. Site connection is required for revenue share attribution and progression through Agency Tiers.
There are differences between new WooPayments clients and pre-existing WooPayments clients (see below).
When your clients use the WooPayments gateway on WooCommerce sites that meet the criteria outlined here, your agency automatically earns revenue share on all processed payments. Your revenue opportunity is tailored based on whether you’re onboarding new sites or managing existing ones—check your agency dashboard for current rates and details on how your earnings are calculated.
Every dollar your clients process with WooPayments counts toward your agency’s annual influenced revenue. This helps you unlock higher-tier status and exclusive benefits in the Automattic for Agencies program. Explore all tier progression perks in our program guide.
See our partner incentives page for full terms and payout details.
To set up WooPayments and receive payment attribution for revenue share and progression through the Agency Tiers:
- Install the free WooPayments extension on the client site, either by assigning the license from the Automattic for Agencies Marketplace or from Plugins > Add New Plugin on the client’s site.
- Ensure the client site is connected to your Automattic for Agencies account using either Jetpack or the Automattic for Agencies Client Plugin. This step is essential to ensure the revenue share is attributed to your agency.
A site that has never used WooPayments before.
Sites connected after the first transaction do not qualify for new client (“merchant”) revenue share, see pre-existing WooPayments clients below.
They earn 5 basis points (bps) on all TPV processed on new client sites launched after joining A4A.
Example: A client store generating $1M in TPV per year = $500 annual revenue share.
The free WooPayments extension must be installed on client sites, either by assigning a license from the A4A Marketplace or installing it directly via Plugins > Add New Plugin.
Client sites need to be connected to the agency’s A4A account using Jetpack or the A4A Client Plugin within 14 days of the first WooPayments transaction being completed. Sites connected after 14 days of the very first transaction do not qualify for new client revenue share.
Pre-existing WooPayments client sites (“merchants”) need to be connected to the agency’s A4A account using Jetpack or the A4A Client Plugin within 30 days of the agency joining A4A to be eligible for the pre-existing merchant offer.
Pre-existing merchants are assessed daily over a rolling 365-day period to see if they earn any commissions.
Tier 1: $1M+ TPV/365-day period → 3 bps (e.g., $300/year on $1M TPV). Custom rates may be negotiable for high-value clients.
Tier 2: $500K–$1M TPV/365-day period → 2 bps (e.g., $100/year on $500K TPV).
Tier 3: <$500k TPV/365-day period → no commission for pre-existing merchants.
Note: Being eligible does not mean the merchant (site) is earning commissions. It needs to have a rolling 365 average of at least $500k to earn on that day’s TPV. The rolling 365 average is checked every day and if it’s below $500k, the site will not earn any commission for that day’s TPV volume.
Example of an existing merchant
Day 1: Rolling average $499k -> no daily commission.
Day 2: $1000 TPV – Rolling average $500k -> daily commission 2 bps on $1000 ($0.20 for the day).
Day 3: $500 TPV – Rolling average $499.5k -> no daily commission.
The free WooPayments extension must be installed on client sites, either by assigning a license from the A4A Marketplace or installing it directly via Plugins > Add New Plugin.
Pre-existing WooPayments client sites need to be connected to the agency’s A4A account using Jetpack or the A4A Client Plugin within 30 days of the agency joining A4A to be eligible for the pre-existing merchant offer.
Beyond direct commissions, agencies also receive Influenced Annual Revenue (IAR) attribution:
- $1 IAR for every $100 transacted on any connected WooPayments merchant (new or existing)
- IAR helps agencies progress through program tiers for additional benefits.
| Client Type | Eligibility | Revenue Share | Details |
| New WooPayments merchants | Client sites connected to the agency’s A4A account within 14 days of the first WooPayments transaction being completed. | 5 basis points (bps) | Bps is calculated on Total Payment Volume (TPV). Equivalent to $500 per $1M transacted. |
| Pre-existing merchants ($1M+ annual TPV) | Client sites already using WooPayments before joining A4A and connected within 30 days of joining. | 3 bps | TPV is assessed over a rolling 365-day period and commissions are calculated daily. |
| Pre-existing merchants ($500K–$1M annual TPV) | Client sites already using WooPayments before joining A4A and connected within 30 days of joining. | 2 bps | TPV is assessed over a rolling 365-day period and commissions are calculated daily. |
Automattic for Agencies - Knowledge Base 